In addition to mandatory food particulars, further information can be provided on a voluntary basis on food labels and advertising.
While including voluntary information is a free choice of the food business operator, such information shall comply with the fair practices laid down in Article 7 of the Regulation (EU) No. 1169/2011, as specified below.
Food information shall not be misleading, especially
As regards the characteristics of the food and, in particular, its nature, identity, properties, composition, quantity, durability, country of origin or place of provenance, method of manufacture or production
By attributing to the food effects or properties which it does not possess
By suggesting that the food possesses special characteristics when in fact all similar foods possess such characteristics, in particular by specifically emphasizing the presence or absence of certain ingredients and/or nutrients
By suggesting, by means of the appearance, the description or pictorial representations, the presence of a particular food or an ingredient, while in reality a component naturally present or an ingredient normally used in that food has been substituted with a different component or a different ingredient
Food information shall be accurate, clear and easy for the consumer to understand
Subject to derogations applicable to specific food categories, food information shall not attribute to any food the property of preventing, treating or curing a human disease, nor refer to such properties.
Also, the following indications shall be evaluated very carefully:
“Gluten-free” or “very low in gluten”
“Lactose-free” or “low-lactose”
Any indication that can infringe the Protected Designation of Origin (PDO) or Protected Geographical Indication (PGI).